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Brilliant Pandemic Bird Flu Awareness

Fri Feb 24, 2006 10:20 AM EST
business, health, technology, science, bird-flu, pandemic, h5n1, business-continuity, community-resilience, larry-brilliant, google-org, pandefense
By Critt Jarvis
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[originally blogged at Rubber Chickens]

January 08, 2006

Brilliant Pandemic Bird Flu Awareness

[This article re-purposed from the December 16, 2005 Special Issue of SNS]

Pandemic Bird Flu Preparedness

By Larry Brilliant, M.D., M.P.H.

Through the fog of misinformation and fear surrounding the H5N1 bird flu virus, a few things are becoming clearer1, and they may serve as an outline to approach a serious SNS conversation about this complex, difficult, and constantly changing topic:

1. No one knows if, when, or where an H5N1 pandemic might start.

2. If a pandemic begins soon, it will lead to unprecedented catastrophe.

3. The U.S. federal government is unlikely to provide enough help.

4. Ditto re: other countries, the UN and the World Health Organization (WHO).

5. Ditto re: the invisible hand of the market.

6. Ditto re: the media.

7. Therefore, each of us will want to know a lot about this in real time, because the odds change
often
, and we may face important decisions for ourselves, our families, our communities, and our businesses.

Let's explore each of these concerns and hope they shed some light on how we should prepare for an uncertain future.

1. No one knows if, when, or where an H5N12 pandemic might start3.

No one – no matter what the talking stethoscopes say on CNN – strong>no one knows if or when the H5N1 virus, which has caused the death of about 70 humans and more than 100 million birds and domestic fowl, will achieve "escape velocity" and mutate to become a highly contagious, human-to-human "monster at the door"4 before there is sufficient quantity of vaccine and/or anti-viral medications to protect us.

H5N1 is already a devastating epizootic5 that's wreaking havoc in the poultry industry. Will it become a devastating pandemic? My latest poll of a dozen epidemiologists puts the odds somewhere between 1 in 10 to 1 in50 that a pandemic will start within the next three years. Whether that seems a low or high risk depends on your tolerance for uncertainty. And it is probably wrong, anyway – besides which, odds-making on a pandemic is an unfortunate game. Perhaps we have been ruined by blithely quoting lottery odds or football pools. Indeed: one website, Intrade, is taking bets on a 65% chance that by 2006 there will be pandemic bird flu6. I am sure that will be wrong, too.

2. If a pandemic begins soon, it will lead to unprecedented catastrophe.

How bad could it get? Bad. Very bad. There are dozens of guesstimates also of how many might die if the virus becomes an efficient human transmitter – I've seen three conflicting7 estimates of 7.4 million, 100 million, and 150 million human deaths from WHO8 alone, and some, by extrapolation to the 1918 pandemic, have predicted up to 300 million9. National Geographic, in an otherwise
excellent article on pandemic bird flu, suggests that as many as 1 billion might die10. None of them knows. But all agree that the death toll from pandemic flu will be very high.

Here is my math exercise to come close to orders of magnitude. First, assume that over the three-year period
that pandemics usually run their course, one-third of humanity contracted the disease (about the same proportion as the 1918 flu and the same order of magnitude as other flu pandemics). Then, assume that the death rate from H5N1 drops from the currently reported 50% human fatality rate (it is almost 100% fatal in chickens) reported today.

Assume that as a result of both better surveillance (so that we find more mild cases, reducing the denominator of the case fatality rate, which is number of deaths divided by number of cases) and the virus becoming less virulent over time – as do most viruses as they pass through the human population – the case fatality rate drops by nine-tenths. That would reduce the case fatality from H5N1 to 5%. Even then, we face a disaster of unimaginable proportions: if 33% of the 6.5 billion people in the world get infected, and 5% of them die, we are looking at over 100
million deaths from the disease.

Sadly, and most poignantly, perhaps many more will die, become sick, or experience other horrors from the
aftermath of a possible global depression and severe economic disorder. The Congressional Budget Office (CBO) estimates that pandemic bird flu could cost the U.S. 5% of GDP – $675 billion in just a few weeks11. Many economic analyses (see, for example, the well-written reports by BMO Nesbitt Burns12)
suggest that the global economic order will break completely in a pandemic, that months may pass with no commercial airplanes in the sky, and the losses from unemployment-related calamities could rival those from the virus.

Medical care will become more and more difficult to get. Unprotected doctors and health workers (and firefighters, police officers, postal workers, etc.) will face difficult choices each day about whether to expose themselves to illness and the risk of death. The frantic quest of CFOs of HMOs and hospitals to fill every bed every day have taken away any "surge capacity" from our own healthcare system, so that in a pandemic, if you need your diabetes medicine or have a heart attack or deliver a baby, you may be on your own more than ever before. It will not be pretty.

3. The U.S. federal government is unlikely to provide enough help.

Who will help us? You are probably reading this newsletter because you attend the Future in Review (FiRe) Conference or are interested in the SNS newsletter's usual accurate predictions of future trends. As ndividuals, we try to predict the future not just for the fun of it, but to prepare for it. However, society – our society – as a whole (as opposed to individual investors) does not prepare well for future catastrophes that have low or unknowable probabilities of catastrophic impact.

The federal government has a plan (www.pandemicflu.gov), the basics of which consist of:

  • $1.2 billion for the government to buy enough doses of the vaccine against the current strain of bird flu to protect 20 million Americans; the administration wants to have sufficient vaccine for front-line emergency personnel and at-risk populations, including military personnel.

  • $1 billion to stockpile more anti-viral drugs that lessen the severity of the flu symptoms.

  • $2.8 billion to speed the development of vaccines as new strains emerge, a process that now takes months; the goal is to have the manufacturing capability by 2010 to brew enough vaccine for every American within six months of a pandemic's start.

  • $583 million for states and local governments to prepare emergency plans to respond to an outbreak.

(Source: http://msnbc.msn.com/id/9883713)

We can be grateful that there is a plan, and that the Bush administration appears to be taking pandemic bird flu more seriously than it did Hurricane Katrina. And HHS Secretary Mike Leavitt, by all accounts, is also a breath of fresh (and competent) air – so for the moment, I'll spare you my rant on the incompetence of this administration. And we should be very happy that more than one-third of the president's plan is allocated to addressing the market failure which disincentivizes investment in making vaccines.

But there is much to worry about in the president's plan. Pandemic starts with "pan," as in "everywhere" – but the president's plan calls for two-thirds of the money for pandemic response to come from the states instead of from the federal budget. This is absurd. The entire nation is put at risk when any community is unable to mount its own pandemic response. Instead of building on the strength of states which have solid plans
in place, the president's plan puts the lives of New Yorkers and Californians and Texans more at risk because Louisiana and Alabama and Mississippi may be less able to prevent or contain a raging pandemic. If there were ever a case for a federal government – as opposed to a loose collection of state governments – a disaster whose first name is "pan" should make that case pretty clearly.

Likewise, the president's plan (see next paragraph) fails entirely to be on the offense against emerging outbreaks that start in Viet Nam or Thailand but will inevitably move here. The way to try to prevent or mitigate a pandemic is to adequately fund and resource the campaign at the point where the disease is most likely to originate: South Asia. Between the dependence on the weakest states and the "America the Island" approach to pandemic defense, the president's $7.1 billion looks like it has overlooked and underfunded the most important
vulnerabilities in pandemic defense: the plan misses a chance to go on the offense in the South Asian birthing zone for a mutated virus and misses the chance to play strong defense by shoring up the weakest links in the American healthcare system – our poorest states.

And like the diner who complained that not only was the food inedible, but the portions were too small, it is not even clear that Bush will get his money at all. Congress is screwing around with the funding appropriations by writing a story that even Jon Stewart would not invent. Earlier this week, conferees agreed to the new Labor, Health & Human Services Conference Report. But they moved around some major money. About $100 million was taken away from bird flu and re-allocated to retain government coverage of Viagra and other erectile-dysfunction drugs, and more was moved to appease moderate Republicans with rural health dollars. $120 million total was taken out of the president's request for avian flu funding.

Take money from pandemic preparedness for bedroom preparedness. Now that's a policy to campaign on.

And as of mid-December, it looks as if Congress will give the president only half of the $7.1 billion it is being legislated piecemeal, with $3.3 billion included in the Defense spending bill, the same bill that Bush has threatened to veto if it includes the McCain provisions against torture.

Even more disconcerting than the amount or source or timing of the money is the basic question of competence.
The politicization of FEMA caused an incompetent federal response to Katrina. It should not be a surprise if the FEMA-ization of CDC, NIH, and FDA renders those once-stellar agencies less competent to deal with a pandemic.

4. Nor are the UN and the World Health Organization likely to provide enough help.

Whether the H5N1 virus will achieve "escape velocity" could turn on viral shift, or drift, or even on a single lone point mutation on one virus in the blood of one chicken or one pig or one farmer in a remote corner of Cambodia – a single mutation that makes the hemagglutinin (the "H" in H5N1) more likely to bond with receptors on a human cell and thus gain easier entry into the host body, and thereafter spread human-to-human. No one knows where this might happen, but the most likely places are where there are unsafe poultry practices and lots of chicken-to-human contact. The most likely places for a pandemic to begin are in Asia.

China now produces 12 to 15 billion chickens a year – a thousandfold more than the 12 million of a decade or two ago. Pigs, chickens, and children coexist in often very tight quarters. Peasants and farmers in Thailand and Viet Nam and Cambodia are faced with an impossible choice: "Is my family's need for the protein and income from my flock of six or eight chickens – or the income from my fighting cocks – more important to me than some vague obligation to report any chickens that show signs of illness?" And who to report to? In Cambodia and Indonesia, national health services lack rudimentary surveillance systems. You
might think that the World Health Organization is represented in every village, but that, too, is impossible.

WHO, like CDC, is composed of some very dedicated health workers doing magic with such limited resources in the midst of a dysfunctional global health network. But unless there are some major changes, the old magic will not be enough. The total WHO two-year regular budget is less than that of a very small U.S. city: in 2003 it was $900 million13. By comparison, San Francisco's annual city budget for 2004 was $5 billion14,
of which the Health Department budget was just over $1 billion15.

In other words, San Francisco (and every other similar-sized American city) spends more on health care for city residents than the annual general WHO budget has to spend on the whole world. And less money means less staff. There are 12 fulltime pandemic flu doctors working for WHO, covering – at last count – nearly 200 countries. Bush's Pandemic Preparedness Plan has allocated less than 5% of its $7.1 billion for international pandemic relief, hardly any of which would go to WHO because of policy favoring bilateral aid over multilateral action. I thought this was a president who wanted to "fight over there, so we won't have to fight here." Finding the first cases of human-to-human
transmission in Cambodia or elsewhere in South Asia and containing them with sufficient anti-virals, chicken exchange programs, mass culling, and other early-response techniques is our last best chance to prevent a global disaster.

5. Nor is the invisible hand of the market likely to provide enough help.

The marketplace is unlikely to be of as much help as you might like – or expect. The invisible hand of the
market works to create innovation, more efficient production of goods and services, and personal wealth. But it fails often in creating public goods. In health, there are many clear-cut examples of the market failing to create precisely the very things that we most need to combat public health risks – for example, prevention of environmental diseases, creation and manufacture of vaccines, rapid diagnostic tests, and international early warning systems.

The president's plan does include $2.8 billion to resurrect the vaccine industry, to remove litigation and taxation hurdles so that the vaccine industry can attract capital and have a reasonable opportunity for return on investment. Today this is not the case: ask anyone in Big Pharma. They would rather spend their R & D dollars on the third male-potency drug than on the first HIV/AIDS vaccine; they lobbied hard to shift $120 million from the proposed pandemic bird flu spending to government payment plans to cover Viagra.

And the rest of the private sector needs a lot of help in planning for a pandemic; most companies do not
have their own pandemic preparedness plans in place.

6. Nor is the media likely to provide enough help.

The media is for the birds. We have a problem with birds on TV, in the press, and on the radio. The problem
is with two species of birds in particular: Ostriches and Chicken Littles. Ostriches irrationally belittle any risk of impending peril from pandemic bird flu, and Chicken Littles flap around on television screaming that the sky is falling and that pandemic bird flu will kill us all before we can do our Christmas shopping.

These birds are part of the reason the public is so confused. Pandemic bird flu is one of the new millennium's most poignant challenges, not only to the way we "do" public health and epidemiology, but also the black-and-white
all-or-nothing spewed out by our superficial, and to a simplistic, media. Low-probability but highly consequential events, such as a pandemic, are complex stuff, but the media would prefer to show extreme views and not work the issues through.

But both of these extreme media birds have something going for their points of view. The Ostriches say that
H5N1 has been around since 1997, and that since it has not yet mutated to a form of the virus that can easily pass from human to human, it is unlikely to do so now. Besides, the argument goes, if it did, today we have antibiotics to treat the complications of pneumonia, which is the cause of one-third of flu deaths. We also have modern intensive-care units and in general have much better health care than we did in 1918; and, they say, unlike during WWI, there is no world war with millions of young soldiers passing the virus back and forth like cigarettes in their wartime trenches, accelerating viral transmission.

The Ostriches remind us that pundits overhyped Y2K and that CDC overreacted to Swine Flu in 1976. Their
position tends to be that the media is igniting/overhyping the question of pandemic flu by bringing us a daily progress report of migratory birds carrying H5N1 ever closer to the heartland of America. In other words, the media needs a scary story more than the story warrants daily coverage.

The mirror image of the Ostriches – the Chicken Littles – claim that the sky is really falling this time, and predict that infected fowl will become long-range bombers, flying from Qinghai Lake in China, dropping infected guano bomblets into European and African chicken coops, turning poultry farms into deadly H5N1 transmission facilities. Then, they say, any new virus will ping pong back and forth among the tens of billions of chickens in the world until humans are caught up in its lethal cycle, just a single point mutation away. With odds like this, they say, it is just
a matter of time before the clever H5N1 figures out how to move from human to human and a pandemic is virtually 100% certain. And when (not "if") it occurs, 300 million humans will die, all commercial aircraft will be grounded, and international commerce will grind to a halt.

There is some truth to the views of both sides. This is why no one knows with any certainty if, when, and where it might all begin.

7. Therefore, each of us will want to know a lot about this in real time, because the odds change
often
, and we may face important decisions.

So now we come to the most difficult part of all: personal decisions for you and your family. Should you stockpile Tamiflu or Relenza, move any of your family to a "secure, undisclosed location," cancel travel plans? What should we do?

I was asked on a national radio show if I would recommend stockpiling Tamiflu at home, and I said I thought
it was a gross overreaction, that it might even be unethical, and that I had done it for my family. So have most of the epidemiologists that I know, even though most of us feel that there is a 90% or 95% chance that we will never need it – that it really is an overreaction to the unknown risk of the nightmare scenario that H5N1 might achieve escape velocity before there are sufficient quantities of an effective vaccine and before there are enough effective anti-virals.

But each of us makes many decisions each day based on probabilities much lower than that, don't we? If I told you there was a 1 in 20 chance that you would get cancer from your artificial sweetener, you would quit using it. How many bet on lotteries with 1-to-a-million odds or worse? Odds of 1 in 10, or 1 in 20, that hundreds of millions might die look like pretty scary odds to me. So we need to do something about this. Not crazy-worried, not in a frenzy, but just as a measure of good citizenship. At every level.

Now is the time to learn more about this low-probability but highly consequential possible disaster. Now is the time to think locally, get involved politically, and work with your local community's disaster-preparedness committee. Now is the time to rationally and soberly prepare contingency plans for distance learning and tele-learning and emergency medical backup; to think about your community's quarantine and isolation facilities and other social distancing laws and plans; to start stockpiling anti-viral hand wipes (frequent hand washing or cleansing being the
single best preventive measure against influenza, more so than face masks); to be aware of how to access anti-viral medicines; to aggressively prepare your company for telecommuting, data backup and recovery plans, web-based home video and audio conferencing, and other local steps, many of which are well-covered on CDC's "what
to do" website16.

There are many questions each of us must ask, at the level of our family, our community, our state and federal government, and as part of the global community. I suspect we will still be asking them at FiRe in May 2006.

_______

1 They're becoming clearer to me, at least. And I'm almost certainly wrong, as most of us are, in predicting the future. But these are my personal opinions, and only I am responsible for any errors – don't blame SNS or any of the institutions I am affiliated with if that turns out to be the case.

2 The name H5N1 refers to the subtypes of surface antigens (http://en.wikipedia.org/wiki/Antigen)
present on the virus hemagglutinin (http://en.wikipedia.org/wiki/Hemagglutinin)
type 5 and neuraminidase (http://en.wikipedia.org/wiki/Neuraminidase)
type 1.

3 There are many excellent sources for reading more about pandemic bird flu. Certainly, Alfred
W. Crosby's classic America's Forgotten Pandemic (Cambridge University, 1989 and 2005), John Barry's absorbing book The Great Influenza (Penguin, 2004), and Gina Kola's great read Flu (Simon and Schuster, 1999) are excellent background reading on the 1918 influenza pandemic. Wikipedia has a very readable overview of pandemic bird flu at http://en.wikipedia.org/wiki/H5N1. And it might be useful to read about the time "we got it wrong" or The Swine Flu Affair: Decision Making on a Slippery Disease, by Richard Neustadt and Harvey Fineberg (University Press of the Pacific, 2005).

For more scientific details, I recommend following CDC's journal, "Emerging Infectious Diseases" (www.cdc.gov/ncidod/eid/vol5no4/contents.htm).
(Disclosure: I am one of many reviewers.) For daily comprehensive updates on the world of pandemic flu, www.fluwikie.com is an all-volunteer labor of love from some very well motivated citizens who have put nearly everything about bird flu in a single place.

4 A book by that title, Monster at the Door, by MacArthur fellow Mike Davis, is one of
the best-written but most frightening scenarios around. Here is an excellent review in the British Journal of Medicine: http://bmj.bmjjournals.com/cgi/content/full/331/7527/1275?rss>.

5 Epi means "upon," as in "a pox upon your people," while pan is from the
Greek for "all." Demos is "people," and zoo is "animals" – hence "epidemic" outbreak of disease in people,"epizootic" in animals, and "pandemic" an epidemic everywhere, usually – by convention, if not in reality – thought of as a worldwide influenza epidemic.

HIV/AIDS is certainly pandemic. So is resurgent malaria, but we don't usually use these words to describe
them. And every year, the "annual" or "seasonal" or "winter" influenza (this year possibly H3N2) kills 300,000 to 600,000 people worldwide, but we don't call that a pandemic, for reasons hard for me to defend.

6www.salon.com/ent/feature/2005/12/13/birdflu/index.html

7www.cnn.com/2005/WORLD/asiapcf/09/30/birdflu.un

8 WHO now has a very good website and good FAQs:www.who.int/csr/disease/avian_influenza/avian_faqs/en/#present

9www.foreignaffairs.org/20050701faessay84402/michael-t-osterholm/preparing-for-the-next-pandemic.html?mode=print>

10 www7.nationalgeographic.com/ngm/0510/feature1

11 See this UPI report: www.upi.com/HealthBusiness/view.php?StoryID=20051208-042554-3749r>

12 www.bmonesbittburns.com/economics/reports/20050812/avian_flu.pdf>

and

www.bmonesbittburns.com/economics/reports/20051011/dont_fear_fear.pdf>

13www.nationsencyclopedia.com/United-Nations-Related-Agencies/The-World-Health-Organization-WHO-BUDGET.html>

14www.sfgate.com/cgi-bin/article.cgi?f=/chronicle/archive/2004/06/02/BAGHA6VBR51.DTL&type=news>

15 www.dph.sf.ca.us/budget

16 www.cdc.gov/flu/pandemic

About the Author

LarryBrilliant is an M.D., M.P.H. board-certified in preventive medicine and public health, and a former associate professor of Epidemiology and International Health Planning at the University of Michigan. After studying religion in a Himalayan monastery, he joined WHO in 1973 as a medical officer and helped manage the WHO smallpox eradication program in South Asia. He was a staff member of the WHO Global Commission to Certify Smallpox Eradicated and served as the last WHO medical officer to visit Iran in search of hidden smallpox.

p>

The author of two books and dozens of articles on infectious diseases, blindness, and international health policy, Larry has worked at city, county, state, federal, and international levels. He is a founder and longtime director of the Seva Foundation, which has raised nearly $100 million to fund sustainable global health projects in India, Nepal, Tibet, China, Cambodia, Bangladesh, Tanzania, Mexico, and Guatemala. Over the past 25 years, Seva-funded or -managed eye health projects have given back sight to more than 2 million blind through free or very low cost sight-restoring eye operations.

Larry also has a technology side as a patent holder, co-founder of the legendary online service The Well, and CEO of two public technology corporations. He was recently CEO of an IBM/Intel/AT&T joint venture.

Larry is on the dean's advisory board of the Berkeley School of Public Health, on the boards of the Seva Foundation and Wavy Gravy's Camp Winnarainbow, and on the advisory boards of the Grateful Dead–created Rex Foundation and the Presidio World College MBA Program in sustainable business. He is a GBN network member and is on the advisory board of Future in Review (FiRe).

Larry has received many awards from WHO and the Government of India for his work in smallpox eradication. More recently, he received an honorary doctorate of science from Knox College, the 2004 "International Public Health Hero" award from University of California Berkeley)
School of Public Health, the 2005 Peacemaker Prize from the Center for Peace and Conflict Resolution at Wayne State University in Detroit, and the 2006 Ted Prize, which awards him "a wish to change the world."

———————

As with most of our Special Letter authors, Larry doesn't presently have a great deal of free time to take in creating a Special Letter. I would like to thank him for taking that time, knowing the good it will do to share this information with the kind of folks who make up the SNS Membership. As always, I would also like to thank Sally Anderson for doing a fantastic, under-the-gun editing job.

Being prepared for a low-probability, high-risk event is not an "easy sell" to the general public, but thanks to Larry, and perhaps now to you as well, an increasing number of communities are taking matters into their own hands, creating meetings among first responders, charting out what to do if something does have to be done, and making sure the necessary supplies are identified and available. This preparation has numerous side-benefits, applicable to all manner of natural disasters, and offers the additional one of knowing you did what you could for those who depend most upon you.

Your comments are always welcome.

Sincerely,

Mark R. Anderson

President Strategic News Service
LLC
P.O. Box 1969
Friday Harbor, WA 98250 USA
Tel.
360-378-3431
Fax. 360-378-7041
Email: sns@tapsns.com

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  • Public Discussion (3)
JP Yun

Truly a brilliant article. I'm rather excited to see such a high quality post here, and am also rather amazed that no one has voted it up yet.

I would like to say something that I feel the article should have mentioned more obviously, however, which is that the Spanish Influenza (H1N1) pandemic of 1919, the largest to date, killed between 50 and 100 million people. I'd also like to reiterate the incredibly succinct conclusion to this article:

Now is the time to learn more about this low-probability but highly consequential possible disaster.

Also this tidbit hidden away deep in the footnotes:

HIV/AIDS is certainly pandemic. So is resurgent malaria, but we don't usually use these words to describe them. And every year, the "annual" or "seasonal" or "winter" influenza (this year possibly H3N2) kills 300,000 to 600,000 people worldwide, but we don't call that a pandemic, for reasons hard for me to defend.

Also interesting is that the author of this article, the eminently respected Larry Brilliant was recently hired to head Google's charitable foundation. I can't imagine a better choice for the position. I had the good fortune of meeting Dr. Brilliant once, and he is certainly a visionary. We owe him a lot for his work eradicating small pox and polio, and his work in giving eye care to nearly two million blind people through the Seva Foundation.

    Reply#1 - Fri Feb 24, 2006 4:47 AM EST
    Critt Jarvis

    JP, I'm pleased you found the article. And, more importantly, I'm happy you understand its import.

    My intention for this newsvine column is to further the awareness and understanding of pandemic infectious disease -- particularly h5n1 bird-flu.

    Each post and link that I publish, related to h5n1 bird-flu, will have a "pandemic" tag. Thus, you can follow my contributions on this topic at critt.newsvine.com/pandemic.

    Feel free to email me if you have questions.

    Thanks.

      Reply#2 - Fri Feb 24, 2006 10:48 AM EST
      praetor605

      Very interesting post. I have warned my friends for years that the disease I fear the most in terms of a possible pandemic was the flu (I usually got a laugh before I explained why). I was unaware, though not surprised, at the budget "adjustments" taking place in congress, but I guess it is more important for people to survive ED than the flu.

        Reply#3 - Sat Feb 25, 2006 10:57 PM EST
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